notion of the physical store

 Brick-and-mortar stores’ role in the near future of retail is as locations for branding, argue analysts. “You still have people who grew up in the 1990s and late 1980s running large companies with physical assets stuck on the notion of the physical store as a profit center, and that’s no longer going to be the case,” says consultmedaily consult me daily Website consult me daily com Lee Peterson the executive vice president of WD Partners, a retail consultancy. “The perception needs to shift to the notion that physical stores are about brand and the internet is about purchasing. What would make me want to visit the department store?

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