“Macy’s online business doesn’t receive the respect it deserves,” says David Swartz, an equity analyst at Morningstar Research. The company is the nation’s most popular online retailer, but its valuation hasn’t always been reflective of that.

 Swartz says that Macy’s enhancements to its online store are working however it does not solve the issue of fewer people shopping at Macy’s physical stores. In www.medmenshealth.com medmenshealth med mens health Website med mens health com February of 2020, Macy’s announced a turnaround plan that included the closure of more than 125 stores that were not performing well as well as the upgrade of 100 other stores and investing in its online business.