analytics so that

 Gennette reported that 40% of the five million new customers that came in during the second quarter of the year came directly from Macy’s online. To maximize the value of its most loyal customers shoppers at Macy’s in person and online are lose-weights lose weights Website lose weights us three times as much than people who purchase one or the otherThe company Macy’s has invested in data analytics so that it can track how and when they shop, then tailor incentive programs and messages for its products specifically to their needs.

 Macy’s is also making use of social media and digital messaging to try and drive people to their stores, although analysts believe there are too many stores.

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